3RD POWER has promoted Jon Hurley to the position of Artist Relations and Business Development Manager. The move represents a strategic shift in artist and business development both locally and beyond. Hurley’s responsibility now expand beyond production and R&D, to also include artist, client, end-user experience and optimization, as well as new business development, better positioning 3rd Power for growth.

“From the moment I met him, it was obvious that Jon is a unique talent with an impressiveblend of passion, talent, creative capacity, strong business instincts and leadership traits,” said 3rd Power’s CEO, Founder and Designer Dylana Scott. “With this strategic change in how 3rd Power operates, we are excited about the positive impact it will bring to the business, our dealers, our artists and guitar tone seekers everywhere.”

“Over the past few years, I have had the opportunity to learn and be mentored by one of the most creative minds in the industry,” said Hurley. “I can’t put into words how special it is to be a part of such an iconic brand and what an exciting time is to be a part of 3rd Power’s future with such positive energy aimed at success. 3rd Power was founded on a platform of product excellence designed to deliver every nuance of a guitarist’s performance to their audience, an inspirational exchange Dylana calls, ‘emotional translation.’ I’m excited to be a part of this journey and we will remain focused on fulfilling the needs of our customers and creating the most inspirational guitar products possible.

Hurley most recently served as Lead Production Technician and has been with the company serving in a variety of key roles since 2021, rising from an entry-level solder tech position to his current executive role. Among his many accomplishments at 3rd Power, Hurley has served in a product development advisory role (2022 – 2023), an especially creative period during which he was instrumental in developing some of 3rd Power’s most innovative products. Prior to joining 3rd Power, Hurley studied audio engineering at Berkelee College of Music, was an audio engineer, live sound technician as well as guitar instructor. Hurley is
also a successful touring guitarist and 3rd Power endorser.

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