Winter Gear Slam Video Event

PG’s Winter Gear Slam is a great way to show your newest, hottest gear to PG’s audience! Launching in the first week of February 2021, we’re offering a PG Gear Spotlight Event to spread the word (and sights and sounds) about your gear. Featuring video demos / interviews with PG’s editors, the Winter Gear Slam will present these Gear Spotlight videos to a huge online audience.

What you’ll get with the Full Package:

  • 5-10 min demo video and interview about your new product (click here for an example)
  • An Enhanced Landing page for your product release featuring your press release, an image gallery (or video), and links for dealers.
  • Your product announcement displayed in the “Latest News” content feed on Premier Guitar’s homepage.
  • Built-in Social Media Promotion across our social platforms
  • Inclusion in weekly video round-up eNewsletter

Here’s how it works:

Once booked and approved by the editorial team, you will schedule your Zoom interview and demo via our appointment software. Your appointment will last approximately 60 min. Click here to see full instructions and watch our handy-dandy explanation video

See an example below:

Full Package

Best way to showcase your new gear!
$ 995 Per video
  • 5-10 min demo video and interview about your new product with a PG Editor
  • An Enhanced Landing page for your product release featuring your press release, an image gallery (or video), and links for dealers.
  • Your product announcement displayed in the "Latest News" content feed on Premier Guitar's homepage.
  • Buy it now/Dealer links
  • Built-in Social Media Promotion across our social platforms
  • Inclusion in weekly video round-up eNewsletter
Best deal

Enhanced Landing Page

Lower-budget option to get access to Premier Guitar's audience with your gear
$ 495 Per release
  • Your product release featuring your press release, an image gallery, and links for dealers
  • Displayed in the "Latest News" content feed on Premier Guitar's
  • Buy it now/Dealer links
  • 5-10 min demo video and interview about your new product, akin to the new Rig Rundown format
  • Built-in Social Media Promotion across our social platforms
  • Inclusion in weekly video round-up eNewsletter

Social Media Promotion

Expand your Enhanced Landing Page with promotion on Facebook and Instagram
$ 349
  • Reach our Facebook Audience (700,000+ Likes)
  • Reach our Instagram Audience (220,000+ Followeirs)
Add-On

Social Media Boost

Push your reach even farther
$ 995 Per release
  • Includes Facebook or Instagram Audiences (920,000 potential reach)
  • Expands reach with Facebook or Instagram Advertising Dollars
Add-On