Seymour Duncan Announces Kevin Kroeger As Chief Product and Innovation Officer

Seymour Duncan is pleased to announce that Kevin Kroeger has joined the company as its Chief Product and Innovation Officer.

“In this new role, Kevin will be responsible for spearheading an organizational initiative aimed at innovating and diversifying Seymour Duncan’s New Products strategy. A well-respected industry veteran, in addition to his 15 years at Fender, Kevin most recently ran product development for Rockford Fosgate in the mobile audio space. His unique skill set, which combines a passion for music and guitar with exceptional leadership chops and a fresh perspective on what will drive success in MI, both today and in the future, gives me every confidence that Kevin can help us achieve the very ambitious growth goals we’ve set for the company, ” said Diana Wilson, CEO.

Said Kevin of the new role, “I’m just so excited to return to MI with the Seymour Duncan team—it truly is like coming home again. As a long time user and enthusiast, I am thrilled to be on the inside with a guiding hand. Our team is exceptional and has set the bar for what pickups could be for the last 45 years. Going forward, we will honor our heritage and drive innovation into existing as well as new opportunities in order to expand musicians’ soundscapes and expressions.”

Kevin is an avid indie rock, hardcore punk, and overall music fanatic. As a contributor to the Detroit hardcore scene in the 1990s, he was obsessed with any and every band that Orange County’s Revelation Records released in the ’80’s and ’90’s. His favorite guitar is a 1966 Guild Starfire IV, which he describes as having been “unceremoniously and amateurishly refinished in walnut, with a couple of sloppy neck resets and visible glue squeeze-out, but with all of the charm of a well-loved guitar. And even better, one that I’m not afraid of dropping or dinging.” This guitar shared hands and affection at Fender R&D with the legendary Dan Smith, who gave Kevin his start in MI at Fender. Kevin and Amy, his wife of 23 years, spend their time hiking and traveling to Disneyland with their three children.

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