Orange Amplification Appoints Scott Donnell to Vice President – Marketing

Orange Amplification are delighted to announce the appointment of Scott Donnell to the position of Vice President – Marketing with immediate effect.
Scott Donnell is a well-known figure in the music industry, most notably as the architect of the brand strategy that helped DW Drums become a global leader in the musical instrument manufacturing business as well as successfully steering the Ovation guitar brand.  During his MI career tenure, he has also overseen marketing duties for notable brands such as Gretsch Drums, Latin Percussion, Vic Firth and many others.  As a part of the company’s leadership team this creative and innovative marketeer will oversee global marketing and branding of both Orange Amplification and the rapidly growing Orange Essentials division.
Speaking about the appointment Cliff Cooper, Founder and CEO of Orange Amplification said: “We are thrilled to welcome Scott to the Orange team. His extensive experience and skill set will complement Orange’s future plans and objectives. I am delighted Scott has joined our company and we look forward to exciting times ahead”.
I’m truly honored to be joining this legendary brand.  Orange is incredibly well respected in the industry by pro musicians worldwide and have earned that reputation by offering consistently innovative, road-worthy and aspirational musical products for decades.  This is an exciting time for Orange as we bring the “The Voice of the World” to more players and music fans everywhere”, said Donnell, “It’s humbling knowing that Cliff and this highly dedicated team have put their trust in me going forward.”
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