|Seymour Duncan is delighted to announce Jayla Siciliano has been promoted to Vice President of Sales & Marketing.|
Jayla brings more than twenty years of experience working with lifestyle brands to this role where she will lead the Seymour Duncan sales, customer support, and marketing teams to drive strategic growth and build deeper relationships with our customers.
“In her tenure as Vice President of Marketing, Jayla’s exceptional blend of strategic and tactical skills have helped propel our company and the Seymour Duncan brand ahead,” says CEO Diana Wilson. “The next logical step is to combine sales and marketing as part of a companywide initiative to become more closely aligned with all our customer’s needs.”
Jayla was a leader and entrepreneur before coming to Seymour Duncan. After years in the footwear and action sports world, she created her own company of wine spritzers (years before the spritzer boom)—formulated it, branded it, raised capital, went on “Shark Tank” and convinced Mark Cuban to invest. She knows how to handle every aspect of business, from rough-draft ideas to national rollouts.
“During one of the most difficult chapters in our company’s history, Jayla has consistently exceeded my expectations of what it means to lead,” added Wilson. “I’m looking forward to the improvements I know Jayla can bring to the combined department and to the organization as a whole.”